You Already Know the Answer, but Where the Heck Is It?

David Ferrers
4 min readApr 23, 2021

This is a journey in search of the answer to the question that matters most to you

Photo: Andy Li, Unsplash

Why is it that I find it so difficult to find the answer to my own important question?

I have been a coach for over 25 years and I can help other people find the answers they want. I know all the right questions. Oh, hang on, do I know all the right questions?

Perhaps there are questions that I haven’t thought of asking myself yet that could produce really revealing answers. Let’s explore that.

What I want to know is, “What should I be writing about continually?”

Yes, yes, I know it’s the stuff I’m passionate about and the stuff I know about.

The problem is that I’m passionate about my current passion. Yes, it’s like that; I get carried away by thoughts and ideas that seem to have development potential. It’s all part of my Ideation characteristic. Ideas and their potential excite me.

My problem is that this is all short term stuff. I can’t build an audience of followers if I’m always changing tack to follow my latest enthusiasm. Or, can I?

Should I just be writing about Ideas?

What’s the message in the stuff that keeps happening?

I appear to be insatiably curious.

But, it’s more than that, what really gets me going is something that I haven’t come across before. Or it might be something that I can develop. The only behaviour pattern that is consistent is the ease with which I allow myself to be distracted by the latest item of interest that captures my attention.

Distraction doesn’t have a future. Let’s get serious — what does science have to tell us about decision making?

Can a scientific approach help you make good decisions?

Psychologists describe decision-making as a cognitive process.

They believe that we take into account all the possible alternatives and beliefs and then select a course of action. What we decide might be either rational or irrational. They see it as a reasoning process based on assumptions about our values, beliefs and preferences.

David Ferrers

I have coached over 1,000 people and I write about how Zen can create a life filled with meaning, happiness and prosperity.